Sole distributor of Isuzu cars in Indonesia, PT Isuzu Astra Motor Indonesia (IAMI) cut the price of Isuzu D-Max up to USD 50.7 million at the end of May 2009. Despite the price cut, the specification does not change or "spec down".
Prices are valid for Isuzu D-Max Double Cabin today is Rp. 297 million, down 8% from Rp. 322.7 million. Meanwhile, Isuzu D-Max Rodeo decrease of Rp. 50.7 million (13%) of Rp. 375.7 million to Rp. 325 million.
Retail price decline has occurred since the Isuzu had cut the supply chain. Previously, the supply chain by five parties, Isuzu Motor Thailand, Thailand Isuzu, Mitsubishi Corp., Isuzu Motors Indonesia, and Isuzu Sales Astra OPR.
Although, the cars are imported from Thailand, they use the Bath Thai and Japanese Yen for the calculation of the cost. Currently, only the supply chain by the three parties, and for exchange only using Japanese Yen.
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